Traffic Safety Initiatives: Changing Minds in Changing Times

Published on Sep 4, 2013
Speaker: Dexa Stoutjesdyk and Michele Pentyliuk, Registered Psychologists

Changing behavior is difficult. In order to change behavior do we first have to change attitudes? Do attitude changes always lead to behavior changes? What are the key elements that should be considered when designing messages to change driver attitudes and behaviors? This session will address these questions, and review some of the current theory and trends in attitude and behavior change, and how they may be applied when developing traffic safety initiatives.